Essential PRE ROLL PACKAGING Smartphone Apps

Innovative packaging is an effective tool that FMCG businesses can use to provide their brands that all-important competitive edge. Products with outstanding shelf appeal have a greater chance of attracting the attention of consumers and encouraging them to consider to buy.

While food companies continue steadily to review the consumer trends that affect purchasing behaviors, it’s important they also examine global packaging trends, to develop successful strategies that enhance their product offerings while reducing costs. Choosing the best link between consumer trends and packaging selection could determine the success or failure of something line.

While successful packaging helps a product reach the pantry shelf to begin with, it’s the product itself that keeps it there.Pre roll packagingAttractive packaging may entice and secure the first-time purchase of something, but the consumer’s connection with the product will determine should they re-purchase the brand. This is exactly why food marketers and packaging managers today must ensure products and packaging strategies are aligned. Product and packaging development should not be conducted in isolation.

In recent years, the next consumer trends have forced manufacturers to re-think their packaging offerings. The firms that change and evolve with customers will succeed, while the brands that neglect to change will become extinct.

Convenience

In a world starved for time, consumers crave convenience to lessen the time spent on preparing meals, and innovative packaging can deliver what they need. A classic example of this is often observed in the success of pre-cut fresh produce in the Australian retail market, where consumers are prepared to pay a lot more than double for packaged, hygienically washed and cut vegetables.

To support this trend, packaging companies are continuing to develop specialized breathable packaging, to increase the shelf life of the food it protects as the product passes along the supply chain from the farm through to the consumer.

Microwavable meals were developed primarily for convenience, which came at the trouble of product freshness and-sometimes-taste. Several attempts have already been made in recent years to improve the quality of ingredients within these meals, yet challenges remain. Customer feedback indicates that microwavable meals are an easy task to overcook, often do not cook evenly, and can dry out during the reheating process.

Packaging technologists have driven the development of better ready-to-heat-and-eat solutions. Efforts to really improve the cooking process have been made using different valve technologies that manage the distribution of steam and pressure around the food. This dynamic shift is enabling brands to supply convenience, quality and consistently well-prepared food, enabling premium positioning in the ready-to-eat market.

Variety

Consumers are demanding more variety, which pressure has seen an explosion in SKU proliferation on the shelf. Deciding on the best packaging is crucial to getting a balance between meeting consumer needs (the marketers’ goal) and achieving operational flexibility. Packaging managers are therefore revisiting packaging and decoration options to provide the necessary outcomes.

One emerging trend may be the concept of “late stage differentiation”, where decoration is brought in-house and applied at the point of filling. This gives food companies a lot more flexibility in meeting consumer demands for more SKUs and enables marketers to run more promotions with shorter notice. Additionally, there are opportunities to lessen inventory of pre-decorated containers, reduce obsolescent inventory and enhance the graphics and aesthetics of pre-printed containers. Two key technologies which have offered this breathing space to food companies are pressure-sensitive and roll-fed shrink labels.

Form and Graphics

“Just give me the reality so I can buy” is what consumers are saying nowadays. Simple packaging designs and graphics appear to be the “flavor of the month” and those companies that are heeding this trend are reaping the benefits. In the UK, innovative retailer, Waitrose, used an ordinary, clear pressure-sensitive label with a straightforward print design to provide outstanding shelf impact for his or her pickle range. The packaging told consumers what they wanted to find out about the contents, and the product was supplied in a convenient re-closable jar, so they could see the quality of the pickles through the glass.

In this example, a clear label assures consumers that there is nothing to hide and that everything you see is everything you get. Today, consumers desire to see what they are purchasing, and innovative packaging and label combinations can achieve this. The choice of graphics is equally important. Less glossy packaging and softer ink tones are being used to achieve the “natural” message and give a unique shelf appeal.

Age-neutral packaging

It is well documented that most markets have an aging population, so it’s crucial to design packaging that’s age-neutral. Creators of packaging concepts need to align components of their designs with the demands of this market segment. Graphics ought to be legible (this may mean using larger fonts); the packaging shape should be ergonomic; and functional aspects, such as for example easy-open and re-closure features, should be suitable for older people to utilize without difficulty.

“Green” movement

Consumers today are well educated about “green” foods and are very conscious of the impact of packaging on the surroundings. The momentum behind the “green” movement is building quickly and, being well aware of this, many food companies are already responding. Obviously, choosing “green” packaging means using recyclable or biodegradable packaging, and also reducing packaging, but it also requires a review of the complete value chain and linking in with what consumers are asking for.

While the majority will focus on packaging alone to deliver sustainability, it is also vital that you consider how exactly to deliver food and minimize its wastage, as the percentage of food waste in our dumps far exceeds that of packaging. Rather than being based only on environmental impact, packaging choice should be seen as a method of meeting consumer demand to lessen food wastage. In fact, it could play a crucial role, as innovative packaging technologists develop sustainable packaging solutions. Hence thinner films, lighter packaging containers, recyclable plastic and, more recently, biodegradable packaging, are being deployed to ensure “green” is section of the overall product packaging story.

All these elements, and the degree to which a brand meets the requirements of their consumers, will determine the success or failure of something. While the graphics and form of packaging play a significant role in capturing the eye of consumers through the “moment of truth” at the supermarket shelf, the functional aspects of the package are crucial to giving the consumer a confident post-purchase experience. However, simply adding functionality is not enough. The packaging design must incorporate two key aspects: relevance to the product and delivery of consistent performance. For example, if a package is promoted as re-closable, it must re-close easily and effectively, and its own performance should exceed the expectations of consumers.

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